Exhibition design, branding




Herm Tam (curator), Andrew Rebatta (curator), Hua Hsu (curator)

Art Direction:

Herb Tam


Museum of Chinese in America

The title is the name of a popular Theresa Teng song and perfectly captures the ideas and themes of this MOCA exhibition. In creating the visual identity for this show, I wanted to capture the intangible feelings evoked by memories of another time. The halftone pattern were fitting to me in that sense, as the forms created look different, start to break down, and turn into something else as a person steps closer. Much like memory, nothing is quite what it seems and never stays the same.

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