Tasty Adulting

Published:

11/10/2020


Project:

Tasty Adulting


Role:

Design


With:

Amanda Englander (editor), Lauren Volo (photographer), Monica Pierini (food stylist)


Art Direction:

Stephanie Huntwork, Marysarah Quinn


Company:

Clarkson Potter


Potter has been publishing Buzzfeed’s Tasty books for a few seasons now but this was my first experience working on it. Tasty Adulting aims to level up the skills of their audience, who have grown up watching their viral videos of almost home-made foods. Though the food may be made more from scratch and some chef-y techniques may be involved, it did not mean Tasty has lost its sense of fun along the way.

So, I developed a design that reflected current penchant for bright, retro patterns reminiscent of the early 1990s. Paul Rand may have despised the Memphis style but I find a certain charm to it, having grown up watching the original Saved By the Bell on Saturday mornings.

To create the cover shot, I created a very rough sketch of my idea cobbled together with fake photos and the title designed how I wanted it to sit on the cover. Less pattern-heavy than the interior, it allowed the plate of spaghetti and meatballs to hold the spotlight. I love the juxtaposition of the classic dish with the bold graphic colors and the whiff of the retro communicated through the type.

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